Smooth Paper
When you specify stochastic screening, make sure the paper you select has a very smooth finish. Read the rest of this entry »
Defining 3Dimension Graphics
Three-dimensional graphics means you are working with three dimensions; in other words, width, depth, and height. If you look around, everything you see is three-dimensional – the desk, the building, the chair, plants, and even your self. However, the term 3D graphics representantion of a virtual three-dimensional world.
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Principles of 3D Studio Max
When working with 3D Studio Max , you must remember that you are dealing with a virtual computer world, and as such, you must understand how objects are represented and stored in this world.
Understanding 3D Space
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Technical Contributions to Mood
Blurry photo create the feeling of motion, informality or nostalgia. Notice the different moods created in the top spread by the two portraits in focus versus the one out of focus. Read the rest of this entry »
Three Basics of Photography
When selecting originals, pay attention to the three most important technical fundamentals of photography : sharpness, color, and range of tone.
Depth of Field
Sharpness is more than focus, it’s also depth of field. Depth of field refers to the amount of distance in which objects are sharp from the front of the photo to the back.
Blurry Frames
Sometimes a blurred background serves to draw the reader’s eye to the central portion of the photo.
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Opening Midtones
Midtones must be opened up even further if your design prints on uncoated paper. That’s because dots gain more on uncoated stock. If you separate normally, brigh colors will plug up on press.
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Specular Highlight
Specular highlights are highlights that reflect light directly back to the camera lens. When you separate photos with specular highlights in them, blow out the highlights completely so they have no dot structure at all.
Metallic Subjects
Specular highlights can be a major problem when photographing shiny metallic objects. Metals pick up colors from the surrounding background, as well as the light from th photographer’s flash and studio lighting.
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Glass Subjects
For Product shots involving glass, try asking the photographer to use high contrast lighting. Read the rest of this entry »
The Color of Light
Lighting can skew colors more unpredictably than any other factor. Outdoor light can have overtones of red and yellow at dawn or dusk; blue at midday and gray during cloudly weather.
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Indoor Snaps
Indoor lighting is even trickier to control than outdoor light, because artificial light add color that the camera ’sees’ differently than our eyes do. Read the rest of this entry »
Window Tricks
If you want the effect of sunlight pouring into a room, ask the photographer to use translucent curtains or shades on the windows to reduce glare. Or pick a hazy day with enough sun to create shadows but not so much as to overhelm the film.
Food Subjects
Food can be challenging to reproduce. The slightest color cast can make an entire spread appear unappetizing. If you photo has an overall color cast, don’t bother with overall fixes. Concentrate on the food itself.